March Madness Trademarks

March Madness Trademarks

March is my favorite month for many reasons. One of them is March Madness. Like the NFL and the trademark in the mark for the “SUPER BOWL,” the NCAA owns the rights to the mark for “MARCH MADNESS” and aggressively enforces against other companies who The NCAA owns...
Nike, Inc. v. S2, Inc. dba The Shoe Surgeon

Nike, Inc. v. S2, Inc. dba The Shoe Surgeon

In Nike, Inc. v. S2, Inc. dba The Shoe Surgeon, the dispute centers on trademark rights, customization, and the limits of modifying branded sneakers for resale. The case offers important guidance for designers, resellers, and entrepreneurs operating in the sneaker...