Trademarks

Do you or your company have a logo, word, phrase, symbol, design, or a combination thereof, that you currently use or intent to use in commerce? If so, you might be able to obtain federal protections with the United States Patent and Trademark Office (USPTO) by registering your mark. A trademark registration provides crucial protection for your brand by preventing others from using a trademark that is confusing with yours. Receiving a registration with the USPTO, state, or another country is not simple.

Your brand is your business’ single most valuable asset. Give it the attention and most importantly the legal protection that it deserves.

Our firm can help guide you through the process and will constantly keep you updated along the way. Our team will consult and advise you on the layers of common law and federal protection that are available and can take the next step and register your mark. As with all law firms and attorneys, we can never guarantee that your registration will be approved by the USPTO, however, based on our experience in this area we can provide you with first class legal advice. Enforcement and litigation is another stage that our firm has assisted clients in. After your mark has registered with the USPTO it can help to protect your rights across the US, including the ability to bring a federal lawsuit and obtain federal statutory damages, when applicable. If you find that a third party is infringing on your common law or registered trademark, our firm can draft and deliver a cease and desist letter or file a lawsuit to protect against trademark infringement and/or dilution. Our firm has experience analyzing the elements that are part of the likelihood of confusion standard and analysis involved in a trademark lawsuit. We have also represented clients on the opposite side, who have been sued for allegedly infringing and/or diluting another’s trademark.

Get the peace of mind that comes from using a trademark attorney to protect your brand. Whether you need to register a new mark, supplement your application with a specimen, respond to an Office Action or renew your trademark registration, our firm is here to help. We offer a variety of flat-fee services designed to help creative businesses protect their trademarks.

Some of our trademark experience includes:

Draft and send cease and desist letters for infringement claims
Enforce and negotiate Settlement Agreements for trademark violations
Conduct trademark searches
Registration new trademarks
Maintain current trademarks by filing Section 8, Section 9, and Section 15 orders
Help growing and protecting brand
Researching and drafting memos for potential marks for new products and companies
Advising companies on logo and brand usage in movies, videos, YouTube series, music videos
Creating branding and marketing legal and business training modules for sales and upper management

The Trademark Initiative

The Sneaker Legal Trademark Initiative offers free trademark application services to two BIPOC or woman-owned brands. The application period runs from April 10 to April 20, 2024, and winners receive complimentary legal services for one trademark clearance search and application filing, with only the USPTO fee to be paid. Trademarks are crucial for brand longevity and generational wealth, and this initiative aims to provide access to those who might not afford it otherwise, shaping a more inclusive future.

The Trademark Initiative is a program by Sneaker Legal that offers free trademark application services to a selected brand or creative. The application period will open on April 10, 2024, at 12:01 am and close at 11:59 PM EST on April 20, 2024. To be considered for this opportunity, please complete and submit all required information in the application form below. Eligibility requires that the applicant identifies as BIPOC (Black, Indigenous, People of Color) or as a woman-owned brand.

Two total winners will be selected. One BIPOC and one woman-owned brand. Each winner will receive complimentary legal services, including one trademark clearance search and the filing of one trademark application in one class of goods/services for their brand. The only expense will be the United States Patent & Trademark Office(USPTO) trademark application fee of $250-$350 USD – significantly lower than the typical cost for filing a trademark application with a law firm, resulting in savings of $2,000-$4,000 for you or your brand!

Why Apply? Trademarks are crucial for brands and can serve as a cornerstone for generational wealth. Unlike other forms of intellectual property, trademarks can endure indefinitely(as long as they’re actively used), creating a lasting legacy. We aim to empower brands by providing education and the gift of a trademark application to those who may currently face barriers. Seize this opportunity to secure your brand’s future and join us in fostering a world where everyone has the opportunity to thrive.

If you have any questions about the Trademark Initiative, please reach out to us via email. Thank you!

*Sneaker Legal is offering free services specifically to women-owned or BIPOC owned businesses. We are committed to Promoting Diversity and Inclusion: By offering free trademark services to women-owned or BIPOC owned businesses, we actively promote diversity and inclusion within the business and legal community. This contributes to a more equitable and representative marketplace.
‍Addressing Systemic Barriers: Historically, women-owned and BIPOC owned businesses have faced systemic barriers and inequities that hinder their access to legal services and intellectual property protection. Providing free services helps to address these disparities and level the playing field.
‍Supporting Economic Empowerment: Supporting women-owned and BIPOC owned businesses through free trademark services can contribute to their economic empowerment. Trademarks are essential for brand recognition and business success, and offering these services can help these businesses thrive.
‍Fostering Entrepreneurship and Innovation: By supporting women-owned and BIPOC owned businesses, we contribute to fostering entrepreneurship and innovation within these communities. Trademarks protect intellectual property, which is critical for fostering creativity and business growth.
‍Creating a Positive Impact: Ultimately, offering free services is about making a positive impact and contributing to a more just and inclusive society. It reflects a commitment to using your skills and resources to empower those who may face unique challenges in the business world.

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Ready to take the next step? Book an appointment with us today and let our expert team guide you through the process with care and professionalism. Your peace of mind is just a click away.