The Legend of the Ari Menthol 10’s

The Legend of the Ari Menthol 10’s

Today marks 15 years since the creation and “release” the legendary Ari Menthol 10 sneaker. Happy anniversary sneakerheads! Enjoy the article. The latest installment of the Sneakers and the Law Summer Series features one of the true legends of sneaker culture, the Ari...
March Madness Trademarks

March Madness Trademarks

March is my favorite month for many reasons. One of them is March Madness. Like the NFL and the trademark in the mark for the “SUPER BOWL,” the NCAA owns the rights to the mark for “MARCH MADNESS” and aggressively enforces against other companies who The NCAA owns...
Nike, Inc. v. S2, Inc. dba The Shoe Surgeon

Nike, Inc. v. S2, Inc. dba The Shoe Surgeon

In Nike, Inc. v. S2, Inc. dba The Shoe Surgeon, the dispute centers on trademark rights, customization, and the limits of modifying branded sneakers for resale. The case offers important guidance for designers, resellers, and entrepreneurs operating in the sneaker...